Direct Mail – How To Not Be Another Junk Mail Sender
By David | October 28th, 2008 | Category: Direct Response, Featured | No Comments »Typically, your first step in direct-mail would be to design a campaign. What? A campaign? Is this some sort of Crusade or something? YES! Exactly. You’re wasting your money if you only send one mailing. Or even if you send multiple mailings which aren’t consistent.
