Today we have a guest writer, Herbert Kaufman. This essay was originally published in 1908 – uh, that’s right, the year 1908.  While it is focused on newspaper advertising (the internet of the day) the principles as they relate to marketing still hold true – especially the final paragraph. Read on and enjoy!
Some Don’ts When [...]

How many of your current customers have been referred to you by another happy customer? How many new customers can you depend on getting from word of mouth each month? Don’t know? Well, it’s okay. That just makes you normal.