This one should be a no-brainer since by now you have a marketing calendar. You have started a marketing calendar haven’t you!?! If not, come on. Get with the program. You gotta make it happen!

Now, your marketing calendar should have those weeks marked which cover

Have you ever seen a successful contractor build a house without a plan? Probably not. Consider that your marketing is just like a house – if you don’t start with a plan, how will you know if you have achieved your desired goal?