Is your customer invoice a part of your marketing plan? Why not? I mean, really. After all, it’s a repeat point of contact with someone who already has decided to do business with you.

Sometimes the difference between keeping a customer and losing a customer boils down to just how easy it is to do business with you.

A brochure is a good way to have non time-sensitive material available to your prospects. But truthfully, most brochures only get a quick glance and a toss into the trash can. So what if you put your brochure information on a DVD? Now you have…

I’ll bet there are a lot of things you do in your business which your customers would like to know about. Don’t assume everyone knows what you know about your business.

How many of your current customers have been referred to you by another happy customer? How many new customers can you depend on getting from word of mouth each month? Don’t know? Well, it’s okay. That just makes you normal.