Today we have a guest writer, Herbert Kaufman. This essay was originally published in 1908 – uh, that’s right, the year 1908.  While it is focused on newspaper advertising (the internet of the day) the principles as they relate to marketing still hold true – especially the final paragraph. Read on and enjoy!
Some Don’ts When [...]

This is an idea that most of your competitors will never try. That’s because it requires some REAL forethought. And some face-to-face time with other business owners. And that usually takes us out of our comfort zone.

Is your customer invoice a part of your marketing plan? Why not? I mean, really. After all, it’s a repeat point of contact with someone who already has decided to do business with you.

Okay. No question about it. When you’ve got a real problem, you’re going to search until you find someone who specializes in solving that exact problem. And, the more important that problem is to you, the more

Let’s face it – while your customers may be at the top of YOUR mind, you probably AREN’T at the top of theirs. After all, they are busy – which is why they hired you.