I’ll bet there are a lot of things you do in your business which your customers would like to know about.  Don’t assume everyone knows what you know about your business.

That being said, one good but seldom used marketing tool is a short note or letter telling your customers any new service you are going to begin offering.

Did you just buy a leaf vacuum?  Tell them all about the benefits of removing the leaves from their lawns this fall.  And create an offer to entice them.

What about that new aerator you saw at the turf grass trade show?  Tell your customers about the benefits of aerating their lawns and how you have just such a service.

Do you have winter services that your customers don’t know about?  They may be using another company for such services simply because you haven’t told them that you offer it.  What about gutter cleaning?  Christmas lights and decorations?  Fall/Thanksgiving themed yard displays?  Snow removal?  Irrigation system flush?  What about Spring plantings of annuals?

Not only will you get more sales, you’ll build a better bond with your customer as you educate them and keep in touch with them.