Why You Must Track

In all of your marketing efforts, you MUST track results.  Methods that don’t work should be ruthlessly axed.  Methods that do work should be improved and re-tested.

For any small company, marketing has got to prove its value every single day.  You can’t afford to throw hard earned money after advertising methods that you aren’t sure about.

The easiest and most reliable way to track results is by split testing. (See my report for details, coming soon.)

Split Testing

Split testing works only if you can tell which ad copy brought your customer to you.  Well, here is an inexpensive way to know.  Your control copy has one phone number for response, and your test copy has another phone number.  Which ever phone number gets the most rings is your best performing ad copy. (I go into detail with this in my report.)

No, you don’t have to carry around two phones or pay for multiple phone lines.  There is a service which provides 1-800 numbers and even local numbers (in some cities) for less than a few dollars a month.

These numbers all ring to any phone you wish.  And you can log on to a secure webpage to view the results.  And there are many other features you may or may not find useful such as caller ID even if the person hangs up,etc.

How It Works

So, follow me here for a minute.  You put out two different flyers-flyer “A” and flyer “B”.  Each flyer has its own contact phone number.  Both phone numbers ring to your cell phone.

You get ALL of the calls from interested prospects of BOTH flyers to your cell phone.  At the end of your test run, you log in to your secure webpage and see which flyer generated the most calls.  You now know which flyer to use to test against any new ideas.

This service, KALL8, is by far the most useful, affordable method to track your marketing by phone response.  There is a small fee per month(only a couple bucks as of this writing) and you pay a few cents per minute used – so you aren’t paying unless your marketing is generating calls.  And that’s what you’re after anyway.  Check it out HERE.