Okay. No question about it. When you’ve got a real problem, you’re going to search until you find someone who specializes in solving that exact problem. And, the more important that problem is to you, the more

Now that the piece has gotten enough attention to be opened (the biggest hurdle of direct mail, where a 1% to 3% response rate is considered average) it is time to turn to sales letter copy. Each peice of direct mail should have one single purpose. I don’t care what that is, you decide. Just be sure you aren’t trying to get your prospect to do more than one thing.

Have you ever seen a successful contractor build a house without a plan? Probably not. Consider that your marketing is just like a house – if you don’t start with a plan, how will you know if you have achieved your desired goal?

Is your customer invoice a part of your marketing plan? Why not? I mean, really. After all, it’s a repeat point of contact with someone who already has decided to do business with you.

A brochure is a good way to have non time-sensitive material available to your prospects. But truthfully, most brochures only get a quick glance and a toss into the trash can. So what if you put your brochure information on a DVD? Now you have…